By Nathan Coyne
Government departments are increasingly using more innovative forms of digital content to deliver news and policy announcements.
The ever-reliable press release is more and more frequently being accompanied by video, animation and infographics promoted directly to the public via social media networks.
And it is a trend we can expect to continue in 2014 as the vision of Alex Aiken, executive director of government communications, is realised.
Back in June 2013, Aiken unveiled a £237 million budget for communications in 2013/14 and with it he pledged a “shift of emphasis” from a “tendency towards broadcast to more sophisticated digital communication”.
We’re already starting to see this to varying degrees in campaigns ranging from cyber security awareness to promoting HS2.
Below we take a brief look at a handful of recent campaigns which have used video, animations or infographics to help spread the message.
Government departments are increasingly using more innovative forms of digital content to deliver news and policy announcements.
The ever-reliable press release is more and more frequently being accompanied by video, animation and infographics promoted directly to the public via social media networks.
And it is a trend we can expect to continue in 2014 as the vision of Alex Aiken, executive director of government communications, is realised.
Back in June 2013, Aiken unveiled a £237 million budget for communications in 2013/14 and with it he pledged a “shift of emphasis” from a “tendency towards broadcast to more sophisticated digital communication”.
We’re already starting to see this to varying degrees in campaigns ranging from cyber security awareness to promoting HS2.
Below we take a brief look at a handful of recent campaigns which have used video, animations or infographics to help spread the message.
Animation: Strategic Case for HS2
The DfT launched this two minute animation as it published the strategic case for HS2. With its hand-drawn style the animation is one strand of the government's attempts to convince the public of the merits of HS2.
Infographic: Cycling investment
Another DfT example, this simple infographic was produced to highlight UK wide investment in cycling in the period up to 2015. It was shared by David Cameron’s office on LinkedIn.
DECC Shale gas infographic
The government has begun 2014 with a fresh PR offensive on shale gas.
This infographic is designed to show the public the stages that fracking sites would undergo from exploration to decommission and restoration along with rough timescales.
It was distributed by DECC on Twitter.
This infographic is designed to show the public the stages that fracking sites would undergo from exploration to decommission and restoration along with rough timescales.
It was distributed by DECC on Twitter.
Cyber Street animation
A very short but effective animation from the government’s Cyber Street campaign highlighting the dangers of simple passwords.
Cameron shares BCC infographic
This one isn’t a government infographic, but in fact an infographic produced by the British Chambers of Commerce showcasing the data from their quarterly economic survey for Q4 2013.We have included it in our roundup because it achieved what possibly ranks as the holy grail for public affairs digital campaigns when it was shared on LinkedIn by the prime minister David Cameron.
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