By Louise McCudden
Campaign group 38 Degrees are somewhat veterans of digital campaigning. Most notably, the group is currently using digital media to draw attention to criticisms of the Lobbying Bill – or, as they have dubbed it, the ‘Gagging Law.’
As well as filming the campaign meetings, and publishing them on their YouTube channel - alongside the hashtag #gagginglaw to encourage online debate about the bill - 38 Degrees successfully used video to explain the basis of their campaign itself too.
The five minute video consists of on-location interviews, filmed just outside parliament, and some simple animations to highlight key points and names, as well as to remind viewers of the #GaggingLaw hashtag.
By filming the video against the backdrop of the Houses of Parliament, and keeping the animations simple, the video immediately captures the attention of any politically-aware viewer.
Stonewall made digital media the central driving force in their new #LotstoDo campaign, about bullying in the workplace, which launched this week.
The charity hasn’t abandoned traditional media; the campaign includes posters around public transport, including 4,000 on the London underground. Supportive members of the public are encouraged to take photos of the posters when they spot them and tweet on the hashtag #LotstoDo.
Stonewall has long been ahead of the digital media curve, and indeed, the now famous ‘It Gets Better’ campaign was one of the first video campaigns to go viral. You can still see new videos added regularly to the charity’s popular YouTube channel as part of the campaign, which remains ongoing.
Video is great for making a case, but sometimes it’s also a brilliant tool for simply explaining complex information in a more accessible way. This animation by Kings Fund, explaining the coalition’s changes to the NHS, has had over 18,000 views, and is still being shared on a regular basis.
Action for Rail is a campaign run by several unions promoting public ownership of our railways and specifically campaigning against the re-privatisation of East Coast. To promote the campaign on digital platforms they commissioned this excellent animation which uses the backdrop of a model railway and good use of stop-motion to convey a thought-provoking message.
And finally, if you’ve still got a twitch of the Christmas spirit about you, then you may appreciate this video animation by Unite, supporting Food Banks at Christmas.
For more information on video for public affairs campaigns by VoiceOver call 020 7517 2225 or visit www.politics.co.uk/voiceover
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